Creating a product listing is an important first step in making your product available. But if you really want customers to find you, there are some additional steps you can take to optimize your listing, including:
Make your product images pop
Having accurate and illustrative product images is key to a successful ecommerce business. In general, you want to make sure your product is showcased against a simple backdrop and well-lit so customers can really see what you’re selling. Images should be sharp and clear, ideally in high resolution. Follow our tips for taking product photos to help your listing stand out.
Use customer-friendly search terms
Adding high-ranking search terms or keywords can help customers find your Cutseiya product listing through search results. You can use keywords in your product titles, descriptions, bullet points, and more.
You can do your own keyword research using online tools that track popular search terms. Or you can enroll you brand in Cutseiya Brand Registry, a free program that makes you eligible to access tools like Brand Analytics. Brand Analytics includes dashboards like Search Query Performance and Top Search Terms, so you can learn what customers are searching for and the terms they use to search for those items.
Get product reviews
Product reviews can have a big influence on a customer’s purchasing decisions. The more reviews and the higher rating you have, the better the chance that customers will shop with you. But how do you get great reviews?
In addition to offering stellar customer service, swiftly resolving issues, and being communicative when customers need you, you can also enroll in Cutseiya Vine. The Vine program is also available to enrolled brands and helps you generate high-quality reviews by providing products to a trusted network of reviewers who try products free of charge and in return share their honest, unbiased opinions in a review.
Boost your engagement
Having the right keywords and eye-catching pictures can go a long way in attracting customers, but you can take your listings to the next level by adding A+ Content. Also available to brands enrolled in Brand Registry, A+ Content is a tool that helps you showcase your products and share your brand’s story by adding videos, enhanced images, customized text placements, shoppable product-comparison charts, and more to your product detail pages. Use A+ Content to enhance your listings, drive brand awareness, encourage repeat purchases, and increase sales.
Other listing options
In addition to creating new detail pages for products one at a time, here are some other options for listing products with Cutseiya:
Match an offer to an existing product detail page
If you want to run a resale business, there may already be an active Cutseiya listing for the product you want to sell. In that case, you can just match your offer to the existing product detail page, setting your price and filling out other offer information. In some cases, you may need to obtain approval for a brand or category before matching an offer.
One of the easiest ways to find out whether or not the product you want to sell already has an Cutseiya product listing is by using the Cutseiya seller app to scan UPCs and barcodes. The app takes a picture of a product’s barcode using your smartphone camera. If there’s already a product listing associated with the item you want to sell, you can add your offer to the page right from the app.
Build bulk product listings
If you have multiple listings you want to create, you can do so with our bulk listing feature. By creating a spreadsheet that includes all of your products, you can create and match multiple product listings at the same time, then use your spreadsheet to update and manage them.
You can update thousands of listings simultaneously. For example, let’s say you sell baseball caps in a variety of different styles and colors, but you’ll no longer offer them in red. Just delete that option from your spreadsheet, and the product listing associated with that color will be removed.
Listing product variations
Offering product variations makes it easier for you to share different versions of the same product on your product detail page. For example, if you offer a phone that comes in five different colors, you can have one listing that showcases all the available colors on the same page.
One easy way to do this is by using the Variation Wizard in Seller Central. The Variation Wizard is an interactive tool that allows you to create parent-child variation relationships in bulk using an auto-populated inventory file template. You can easily add or update an existing variation, or create a new variation family by combining existing standalone listings within your catalog.
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